VMA strengthens its strategic market position

LAVA helps VMA clustering its four electro technical service providers to empower its market position

Technology is evolving quickly, impacting many businesses and markets around the world. Companies that fail to adapt are ultimately squeezed out of the market either by a slow death or a takeover. In recent years this evolution encouraged many large electro technical service providers to change strategy and evolve into total solution providers.

CFE, one of Belgian’s largest industrial groups, with multiple technical service providers) understood this game like no other.

Incited by VMA, CFE decided to empower its market position in electro technical services by clustering the four legal entities Nizet, Vanderhoydoncks, VMA and VMA West. The goal is to create one strong electro technical total solution provider with a structure well suited for future regional and international growth and capable of securing a top market position.

For this cluster to become a success, one team needed to be built, with a shared strategy, a clear execution plan and a solid base of support. Often one or more of these components are forgotten or neglected leading to below expectation performance and results. Guy Wynendaele, managing director of VMA, and CFE (the holding company behind VMA) were well aware that a strategy is only as successful as its execution and called upon LAVA to help avoid this pitfall.

Once the goal was translated into a clear strategic objective, ten intense weeks followed to build “the VMA Cluster”, a joint effort of the four entities and LAVA.

LAVA interviewed key employees, performed organization scans and facilitated multiple workshops with a selection of people of each company to define the VMA Cluster. Together we defined one common strategy, organization structure, mission, culture, and plan of execution supported by senior management to attain the set goal.

Everyone was challenged to reach out to share ideas, hopes and fears. Through intense collaboration and several team building exercises one fully aligned, integrated management team was built based on mutual trust and openness, ready and energized to execute their strategy.

In the coming year, LAVA continues to support the VMA Cluster to assure the operational plan is well executed and the set objectives are achieved in a timely and durable manner, keeping track of progress and making necessary adjustments along the way.

Exciting times ahead.

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